Challenge

PureFlix, a family friendly streaming video on demand platform headquartered in Phoenix, AZ, hired Prolific in unlock insights that would drive its subscriber base of over 400,000 users to new heights. Empowered with rich data, Prolific uncovered valuable data points that equipped PureFlix to capitalize on a clear competitive advantage.

Solution

Prolific discovered a consistent trend while analyzing PureFlix’s data. Focused on its core audience group, stay at home mothers 35+, Prolific discovered that free trails sign-ups scaled heavily during holiday vacation days- and more specifically, during holiday vacation days that fell on a Monday.

  • Armed with this data, Prolific adjusted PureFlix’s online advertising schedule to sync with this trend, creating a media buy with far greater efficiency.
  • As a result, July 4th holiday weekend trials increased by 83% from 2018 to 2019. Additionally, conversion rates increased by 38% from 2018 to 2019.
  • YOY Easter Weekend trials increased by nearly 10% and conversion rates jumped by 14% from 2018 to 2019.