Challenge

Bleacher Report was founded as a small sports .com located in San Francisco, CA. Bleacher Report came to Prolific leadership with a hefty challenge: Move the small brand from the 13th most visited sports website in the country, to the top 5. In order to do so, it would need to bypass media giants such as Yahoo Sports, Sports Illustrated, and CBS Sports along the way. Bleacher got more than it bargained for—and a cherry on top.

Solution

Bleacher Report hired Prolific to strategically maximize revenue from its web platform, email list and mobile app . Prolific focused its efforts on rethinking how Bleacher Report packaged its various advertising and branded sponsorship programs. With a new approach to its sales process, and overhauled sales materials and messaging, Prolific helped unlock growth for Bleacher Report.

  • In less than one year, Prolific helped catapulted BleacherReport.com to become the 2nd most visited sports website in the world—second only to ESPN.com.
  • Bleacher Report’s Team Stream mobile app also became the most highly reviewed and sought after sports app on the market.
  • Catching the attention of many suitors, Prolific’s work helped lead Bleacher Report to be acquired for over $200 million by Turner Sports.

Testimonial

“Bleacher Report’s success in online publishing was directly attributable to the hard work, dedication and vision of Prolific. People tend to over-use the word “partner” these days, but I can’t even imagine trying to ramp up a national media effort without them as our partner. Reliability, responsiveness and resourcefulness are Prolific’s stock in the trade; and clients like Bleacher Report are clearly the beneficiary.”

Rich Calacci, Chief Revenue Officer, Bleacher Report